Cow and Gate - Truly Fruits
Cow and Gate, Britain’s leading baby food brand, ran their first ever experiential campaign to promote the ‘Truly Fruits’ range. The campaign enabled them to reach 145,000 consumers through their interactive Children’s play area.
Independent Research Results showed the success of the campaign:
- I will tell others about today’s activity: 91% agreed or agreed strongly
- I am more likely to purchase this product over one of its competitors because of today’s activity: 89% agreed or agreed strongly
- Has today’s activity influenced you positively about Cow & Gate Truly Fruits?: 98% said yes
“Experiential marketing will allow us to reach our target audience quickly and to raise awareness and trial in an environment that is most likely to drive immediate volume sales. We also want to create noise and theatre around the Truly Fruits range.”
Senior brand manager, Fleur Arrowsmith