Monarch Airlines
Monarch Airlines launched their new routes to Malaga from Aberdeen, Blackpool, Gatwick and Newquay with a nationwide shopping centre campaign. The interactive stand allowed people to experience first hand the additional benefits of flying with Monarch. The ease of the online booking system was demonstrated in person and people were invited to experience first hand the extra leg room seats.
The campaign visited both The Harlequin in Watford and The Glades in Bromley as both venues provided high footfalls of Monarchs target audience.
The promotion resulted in a 30% uplift in sales during the week the activity took place and a 25% uplift the week after.