Wilkinson Hardware Stores
The Brief
To raise profile of the stores and the brand via strategic alliances
To add significant value to the customer experience
To deliver additional incremental revenue through targeted non-core revenue streams
The Solution
The Brandspace Asset / Brandmatch Audit was completed within 6 weeks of instruction.
Recommendations included:
Approved ‘new revenue’ categories classified into the following areas:
- Audio/Visual
- Nationwide Truck/External/Internal Advertising
- Increased Vending Capacity
- Tactical Promotional Income
- Customer Benefits
- Telecommunications
Asset audit identified £11.8 million in new revenue streams over 5 years
Over £600,000 in non core revenue was forecast in year 1
The Results
- Quadrupled Toy/Sweet Vending Gross Sales
- Launched ‘Wilko’ Radio
- Introduced Major Tactical Promotional Income
- Created ‘Virtual Store’ as Filming Location
- Online DVD Partner
- Established National Brand Partnerships
“Brandspace CMS Limited have continually delivered on their promises. They have found innovative commercial opportunities that have brought significant new revenue to our business”
Company Background
The Brand
Wilkinson are committed to delivering value, quality and friendly service.
The Stores
270 plus throughout England & Wales with approx. 20 new stores per year
The Market
Wilkinson serve more than 3.5 million customers a week and stocks over 25,000 major branded and ‘Wilko’ brand products