New Stadium Opportunities

Brandspace has moved into the sports stadia sector and now offer sampling and promotional space at over 80 stadiums and over 40 Powerleague centres across the UK.

This exciting new stadia portfolio consists of space at 69 football clubs, 43 Powerleague 5-a-side centres and 13 rugby stadiums. These 69 football clubs span the English Premier League, Championship League, League 1, League 2, Scottish Premier League and Wembley City. Powerleague consists of 43 centres across the UK including the largest 5-a-side centre in the world. The 13 rugby clubs with teams from rugby union and rugby league play in the Guinness Premier League, Heineken Cup, European Challenge Cup, EDF Energy Cup and the Engage Super League.

Never before have you had an opportunity to target hundreds of thousands of males every weekend. Stadiums are the perfect location for either experiential campaigns or sampling. Experiential / events based activities can have a very powerful effect on consumers’ relationships with a brand. A well driven event can be a key part of the way in which the brand engages with consumers, establishes its personality and invites sampling.

Target home and away fans before the match at key locations around each stadium and then target fans during the match from within the ground*. There is no better place to target a large number of males across the UK than on game day.

Key facts about Brandspace Stadia:

Football:

Over 85% of spectators at stadia are male.
The average fan is 38 years old.
78% of all football fans across all leagues are ABC1: Both A and B social categories for football match attendees index at over 120 against the national average.
A Season ticket at most Premier League clubs is around £1000 per annum.
Average salary income is £38,000 per annum, dispelling the myth that football fans are less affluent.
The average fan has supported their club for around 20 years
Locality is the number one reason for fans supporting their club.

Rugby:

Our rugby inventory delivers a weekly audience of close to 146,000 men.
A quarter of which are AB.
Spectatorship peaks among the 35 – 64 age group.
Average salary income of a Rugby Union spectator is £49,000 per annum.
67.4% of Rugby fans in the UK claim to also attend football matches each year.
As for media context, peak support for Rugby Union spectators is found in broadsheet newspaper readers.

Powerleague:

130,000 players
456 Floodlit pitches
74 Indoor pitches
43 UK centres
Trafford is the largest 5-a-side centre in the world
Over 7,000 children’s parties are held at Powerleague each year
Over 1 million games of football are played every year at Powerleague

*Internal promotional space may be dependent on stadium approval.

View the Wembley City Profile. | View the Powerleague profile.

More information

Catchment and footfall

Footfall: UK Stadiums deliver on average 3 million men every month through football & rugby stadia.